About Us

Whoever said diamonds were a girl's best friend never had a dog.

Throughout my life my greatest joy has always come from my pets, and trust me, I have had a few!

When I started The Doodle Way I was working full time in the corporate side of education, earning a good wage with a lovely team but not wanting to get up in the morning. My creativity was stifled and I felt lost. Enter Bertie, a Sprocker-Doodle with separation anxiety paired with an owner who loves fashion a little bit too much. 

We Exist For The Pet Owners Who Love To Be Extra

In 2021, I had a puppy with separation anxiety, made worse by the fact that I wanted to take him everywhere with me. I loved matching my outfits with his accessories and this led to a messy house and a never ending search for somewhere to store them. 

Thankfully I do have a creative side and using some wood, paint and a couple of screws I built my dog a Wardrobe. This was a total game changer for me, finally I could have all the harnesses for my pup and still maintain some order with the chaos.

Once I had started with the wardrobe, the ideas kept flowing. I loved being able to add my pup's name to everything without having a large price tag attached.

This led to me thinking with so many people getting dogs during lockdown there must be people out there with the same problems as me. 

In April 2022, I launched The Doodle Way, a luxury pet accessories brand without the luxury price tag.